One of the most iconic – and undeniably one of my personal favorite -destinations in the world, St. Tropez has attracted the world’s elite every summer for decades.
It’s a place that I am lucky to visit at least a few times every year, and each visit just makes me fall more and more in love with this gorgeous little town.
In this guide, I’m sharing my favorite hidden gems, the best beach clubs and restaurants, and the most unforgettable experiences in St. Tropez.
Oh, and if you are visiting the South of France soon and need help planning your itinerary or making reservations, make sure to check out my travel planning and concierge services. Also, don’t forget to follow me on Instagram for more beautiful and elegant places to visit over there.
You might also enjoy these guides: Nice | Paris | Monaco | Cannes | Antibes | Saint-Tropez | New York | London
Where to stay in Saint-Tropez: My Favorite Hotels
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Oh, how I love the hotels in Saint-Tropez. Small, charming, intimate, the best stays here are the ones that feel private and effortlessly chic.
Here are my personal favorites:
Byblos Saint-Tropez
An icon. Byblos is legendary for a reason – vibrant, glamorous, and always buzzing during the season.
With its pastel façades, lively pool scene, and the famous Les Caves du Roy, it’s perfect if you want to be at the heart of the action while still enjoying five-star service.
Airelles Château de la Messardière
Perched above the bay with breathtaking views, this palace-style property feels grand and serene at the same time. This is where White Lotus is being filmed this year!
The gardens are stunning, the spa is beautiful, and the shuttle to Pampelonne makes beach days seamless. It’s ideal if you want space, elegance, and privacy.
You can book your stay here.
Hôtel Lou Pinet
Chic, design-forward, and slightly tucked away, Lou Pinet feels like a stylish private villa.
The pool area is one of my favorites, and it has that relaxed yet refined Tropezian energy that’s hard to replicate.
You can book your stay here.
Villa Marie Saint-Tropez
Romantic and surrounded by lush greenery, Villa Marie feels intimate and discreet.
It’s perfect for couples or anyone looking for a quieter, more charming stay just outside the center.
You can book your stay here.
Lily of the Valley
Technically just outside St. Tropez in La Croix-Valmer, but absolutely worth including.
With its wellness focus, stunning sea views, and beautiful beach club, it’s perfect for those who want a more serene, health-forward Riviera escape.
You can book your stay here.
Hôtel La Ponche
Historic, intimate, and full of soul. Located in the old town right by the water, La Ponche feels authentic and romantic – a true Tropezian classic with a more understated luxury.
You can book your stay here.
Cheval Blanc St-Tropez
Ultra-refined and effortlessly elegant, Cheval Blanc is beachfront luxury at its finest.
The service is impeccable, the design is serene and sophisticated, and dining at La Vague d’Or alone makes it worth the stay.
Restaurants to book in advance
Beach clubs
Gigi
Club 55
Loulou
Bagatelle
Byblos Beach
Jardin Tropezina
La Reserve
Restaurants
Matsusisha
Beefbar
Dior des Lices
L’Opera
Kinugawa
La Vague d’Or at Cheval Blanc
Arnaud Donckele and Maxime Frédéric at Louis Vuitton
These restaurants are in high demand, so reservations are essential. If you’d like assistance securing a table, as a travel concierge, I offer a personalized booking service – simply email me at hello@camiexplores.com and I’ll handle the arrangements for you.
The Ultimate List of Things to Do in Saint-Tropez
There so much to experience in Saint-Tropez:
Here is my list of my favorite things to do in the area:
No time for planning? No worries, I can design your custom itinerary according to your preferences.
Best Things to Do in St. Tropez
1. Coffee at Sénéquier
Start your morning at Café Sénéquier, the most iconic red terrace on the port.
Overlooking the yachts at the Vieux Port, it’s the perfect place for an espresso and classic people-watching.
Arrive early to enjoy the calm before the harbor fills and the day begins to buzz. I don’t love the food here so that’s why I recommend just a coffee or a drink.
2. Breakfast & Shopping at Dior des Lices
A wonderful place for both lunch and breakfast is Dior Des Lices, tucked just off Place des Lices.
The garden setting is beautiful and peaceful and the Dior-themed pastries are so cute! A must before browsing the Dior boutique next door.
For reservations, e-mail hello@camiexplores.com and I’ll handle the arrangements for you.
3. Spend the Day at Gigi or Loulou
A St. Tropez summer isn’t complete without a beach club day on Pampelonne Beach.
Book a sunbed at Gigi Ramatuelle for Italian glamour and polished energy, or at Loulou Ramatuelle for chic Parisian beach vibes.
Arrive before lunch, settle in, swim in the sea, and let the afternoon unfold slowly.
4. Long Lunch at Club 55
A true Tropezian institution.
Club 55 is St. Tropez at its most iconic – understated, elegant, and timeless. Order grilled fish, crudités, and something simple and fresh.
5. Go on a Boat Day
One of the best ways to experience St. Tropez is from the water.
Charter a boat for the day, cruise along the coastline, anchor in turquoise coves, and swim in the Mediterranean.
For a boat quote, send an e-mail hello@camiexplores.com with your travel dates, budget and number of people to arrange. A full day tour is normally priced between 2.5K and 8K euros.
There are also some interesting options at Get Your Guide
6. Spend a Day Wine Tasting
Just outside the town, the Provençal countryside offers beautiful vineyards and some of the best rosé in the world.
Plan a relaxed afternoon tasting local wines, enjoying scenic views, and experiencing a slower, more authentic side of the region.
If you don’t have a rental car, you can book a tour like this one
7. Afternoon Tea at Louis Vuitton
For a refined mid-afternoon pause, book afternoon tea at the beautiful Louis Vuitton Café Saint-Tropez.
The pastries by Maxime Frédéric are exceptional, and the atmosphere feels elegant and exclusive.
For help with reservations, please e-mail hello@camiexplores.com.
8. Michelin-Starred Dinner at La Vague d’Or
Reserve one unforgettable evening at La Vague d’Or, the Michelin-starred restaurant at Cheval Blanc.
This is fine dining at its highest level: creative, precise, and beautifully executed. Ideal for a celebration or a truly special night.
9. Drinks at Hôtel Sube
Before dinner – or late at night – stop for a drink at Hôtel Sube.
Overlooking the port, it’s a chic yet relaxed spot for cocktails while watching the boats and the elegant evening crowd pass by.
10. Party at Bagatelle
For high-energy glamour, head to Bagatelle Beach Saint-Tropez.
Lunch often turns into dancing on tables and champagne-fueled celebrations.
11. Dance at Les Caves du Roy
No summer in St. Tropez is complete without a night at Les Caves du Roy inside Byblos.
Open since the 1960s, it’s one of the Riviera’s most legendary clubs. Expect international DJs, a glamorous crowd, and nights that stretch into the early morning.
That’s a wrap! I hope you enjoyed this guide to the best things to do in Monaco. For more places to visit in the French Riviera, make sure to follow me on Instagram. Also, don’t hesitate to reach out for a custom itinerary or restaurant reservation